Industrial organisation, or industrial economics as it is
more commonly known, first emerged in the 1950s as essentially an empirical
study. Central to this was the SCP paradigm.
According to the SCP formula, external types of market
structure, such as oligopoly, determine internal market behaviour, such as
collusion. Market structure (S) determines market conduct (C) which in turn
determines market performance (P)
This framework was popularised by Bain, though has its roots
in the work of Chamberlain from the 30s. There were two main assumptions to the
model. The first, was that all firms sought to maximise their profit. The
second, was that firms could freely enter or exit the industry.
This approach was very advantageous for policy makers. It
should that if there was monopolistic competition, then in the long run price
would be equal to average cost. If certain forms of industrial structure led to
excessive profits then the government could step in to prevent such activity
Those who favour the SCP approach are referred to as
structuralists. Much of the empirical work based on the SCP paradigm has proved
contradictory.
The Chicago School criticised the SCP approach and
contributed to the dismantling of the paradigm as the core of industrial economics.
It came under attack on a number of different fronts, each of which is
associated with the neo-classical method.
SCP was criticised for being non-theoretical and for having
diverged too far from the basic neoclassical price theory. They stated that their perfect competition
model was far more predictive of market outcomes. They also criticised the idea
that large firms would lead to collusion and thus higher profit. They argued
that larger firms tended to be more efficient and this was what led to the
increased profit rate, which intervention would only harm.
Structuralists themselves began to question the linearity of
their approach, with the idea that conduct and performance could both affect
market structure. This became known as the anti-structuralist view and
introduced the idea of simultaneous interdependence of the three.
The work of Cournot in the 19th century have
accorded conduct, rather than structure dominant role. This has been further
substantiated by recent work of Stiglitz and Mathewson. Game Theory has also
developed to explain behaviour.
A number of firms have focused on the idea if firms and
markets as alternative means of organising production. This is known as new institutional economics. Comparing
large firms to governmental agencies, Williamson showed how management man in
fact limit growth.
All the above may be classified under the banners
neo-classical and mainstream economics. There are three main radical
alternatives; Hayekian, Schumpeterian and Marxian
Hayek and his followers, all part of the Austrian school of
economics were of a very anti-interventionist approach based on the belief that
important economic information is held by individuals in an extremely
disaggregated way. To remain in business firms must constantly obtain
information about market conditions and how they change. They view competition
as a dynamic process and were thus very critical of government intervention.
Schumpeter disagreed with the theory that the economy was
constantly in equilibrium. For him, minor fluctuations were important, and the
dominant cause of these were technological and industrial innovation. The idea
that incessant innovations by firms destroyed existing economic structures and
led to new ones became known as creative destruction. If government
intervention or collusion were necessary for such shifts, then they were
acceptable
For Marx the accumulation of capital was crucial to both the
existence of capital and to the growth of firms. Competition forced capitalists
to accumulate new and better capital equipment to meet the challenge. There was
a tendency for larger firms to be concentrated in the hands of fewer
capitalists for three reasons. First, competition forces firms to adopt more
and more capital intensive means of production. As capital intensity increases
so does the minimum efficient scale. Large capitals will get the better of
smaller ones. Second small firms will concentrate in industries not dominated
by larger ones. Here competition rages until only the largest capitalists
survive. Third the credit system is highly concentrated; larger firms are more
credit worthy than the smaller counterparts.
Other alternatives to SCP the work of Porter and the work of
Best are the two most frequently referenced. These approaches only in some ways
constitute alternatives to SCP. Central to Porter’s work is his diamond
conditions of demand, related industries, factor conditions and firm strategy.
Best focuses on the internal organization of the firm.
Despite the many critics and alternatives, SCP continues to
survive and there is a cross-fertilisation of ideas. There is even common
ground to be found between the radicals and the mainstream economists.
Despite the importance of geography, it has largely been
ignored by industrial economists. Economic geography can for example, explain
why some firms choose to locate to other firms in the same industry. Krugman
has done the most work on this topic, and brought economic geography towards
the mainstream.
Game Theory has also become very important to the field of
industrial economics. It focuses on the importance of strategic behaviour for
economists. Examples include zero-sum games, Nash’s equilibrium, prisoners dilemma
etc.
The SCP paradigm in its simple, linear determinist form was
considered to be defective and has been revised by some and replaced by others.
Nevertheless, in terms of interest in the three elements- structure, conduct
and performance- the SCP paradigm continues to have an influence throughout the
discipline. The theories of the firm, in many ways reflect a narrowing of focus
of the broad theoretical approaches discussed above.
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